TRUSTED ACROSS EAST AFRICA, UK & US

Digital marketing for hospitality brands

We help hotels, safari companies, lodges, and hospitality brands grow their online presence, attract high-value guests, and turn more website visitors into confirmed bookings.

Increase Direct Bookings

Grow Occupancy

Reduce OTA dependence

Build a stronger brand

Direct Booking Strategy Brand Narrative Guest Experience Revenue Management Content & Photography Metasearch & OTA Email & CRM Paid Media

We understand the frustration of pouring your heart into an authentic experience, only to be outranked online.

Your website doesn't rank on Google - while a competitor with bigger budget sits above you
A freelancer or generic agency already tried to "fix" it — and it still doesn't rank, convert, or bring in bookings
Your social media gets posted "when you remember to" — with no strategy, no consistency, and little to show for it

You're paying up to 20–25% commission to Booking.com, TripAdvisor, Viator, or GetYourGuide on guests who found you first
Enquiries land across WhatsApp, Instagram DMs, and three different inboxes — while you juggle marketing, bookings, and operations alone
There's no reporting or predictable pipeline — just seasonal spikes and a handful of repeat guests you're dangerously dependent on

You didn't build an authentic, world-class experience to lose it to a flashier competitor with a bigger ad budget.

Guests don't book the best experience — they book whoever they can find, trust, and reach first.

— Who we help

A Compass for Every Corner of Hospitality

One partner across strategy, story and revenue - so your team can stay focused on the guest.

Hotels, Resorts & Lodges

Drive direct bookings with our targeted digital marketing strategies that showcase your unique features and amenities.

DIRECT BOOKINGS · AMENITIES · OCCUPANCY

Safari & Tour Operators

Track growth with immersive marketing strategies that showcase Kenya’s beauty and convert adventure-seekers into confirmed travelers.

EXPEDITIONS · ADVENTURE · BOOKINGS

Travel & Tourism Agencies

Take off with our travel-focused marketing solutions that inspire wanderlust and drive more bookings to your agency.

PACKAGES · WANDERLUST · CONVERSION

Wellness Centers

Promote your brand of self-care with our digital marketing expertise that attracts clients seeking health and wellness services.

RETREATS · SELF-CARE · RETENTION

Wedding Venues

Say “I do” to our customized marketing plans that capture the essence of your special space and attract couples in love.

EVENTS · INQUIRIES · SHOWER & VENUE

Restaurants

Savor success with our social media, SEO, and PPC campaigns that get your menu in front of hungry diners.

DINING · LOCAL SEO · RESERVATIONS

24+

YEARS IN Digital Marketing

MEET YOUR GUIDE

We Only Do Hospitality. That's the Point.

Viktorum is a hospitality-only digital marketing agency, built on 24 years of experience across East Africa, the UK, US, and Europe. We work exclusively with hotels, resorts & lodges, safari & tour operators, wedding venues, travel & tourism agencies, wellness centers, and restaurants across East Africa.

We don't dabble in hospitality alongside twenty other industries. It's the only industry we serve — which means we understand OTA economics, seasonal booking curves, and multi-revenue-stream properties the way a specialist understands a single organ, not the whole body.

THE FOUNDER

Zoltan Biro

Founder & Hospitality Digital Marketing Consultant

"I've watched OTAs quietly take the guest relationship — and the margin — away from properties that deserve better. That's why I built Viktorum."

+38%

LIFT IN DIRECT BOOKINGS

4.9

AVERAGE CLIENT REVIEW RATING

6

HOSPITALITY VERTICALS SERVED

358

CAMPAIGNS EXECUTED

— THE PLAN

The Viktorum Method: The 8-Step Customer Value Journey

Every property, every revenue stream — accommodation, conferencing, weddings, restaurant & bar, events — moves through the same eight stages before a stranger becomes a repeat guest who refers others. We build and run that 8 step journey for you.

1. Awareness → 2. Engagement → 3. Subscription → 4. Conversion → 5. Excitement → 6. Ascension → 7. Advocacy → 8. Promotion

— THE PROCESS

From Audit to Optimised, in Three Steps

STEP 1 — DIAGNOSE

We Audit Your Current Position

Before we touch a single campaign, we map exactly where you stand — your visibility, your booking funnel, your review profile, and where revenue is leaking. No guesswork, no generic plans.

STEP 2 — BUILD THE JOURNEY

We Build Your Hospitality Marketing System

Using The Viktorum Method, we craft a conversion-focused strategy built specifically around your property, your guests, and your peak seasons — then we execute it in full.

STEP 3 — RUN & REPORT

You Grow. We Keep Optimising.

Every month we track what is working, report on real booking metrics, and refine the system. Your marketing gets smarter — and more profitable — the longer we work together.

"No hard sell. Just a clear picture of where you stand."

— How we help

A full studio for hospitality
— East Africa, the UK & the US.

One partner across strategy, story and revenue
- so your team can stay focused on the guest

Digital Marketing & Brand Strategy

Elevate your hospitality brand with our tailored Digital Marketing and Brand Strategy. We offer expert consulting, targeted ad designs, and ROI optimization.

CONSULTING · TARGETED ADS · ROI OPTIMIZATION

Strategic Web Design

Ignite your hospitality brand with our custom graphic & web design services that attract and engage customers, boost bookings, and increase revenue.

UI/UX DESIGN · DIRECT BOOKINGS · ENGAGEMENT

Email Marketing

Connect with customers at key touchpoints with targeted email campaigns that help you increase sales and engagement.

AUTOMATION · RETENTION · TOUCHPOINTS

AI + Content Marketing

Position your brand as an authority with targeted content marketing designed to build trust and drive organic traffic.

AUTHORITY · ORGANIC TRAFFIC · BRAND TRUST

Organic & Paid Social Media

Boost brand awareness and engagement with social media marketing. Drive growth with targeted paid ads and organic campaigns.

PAID CAMPAIGNS · AWARENESS · SOCIAL GROWTH

SEO + GEO: The Future of Search

Get found by search engines and AI. Our expert SEO and GEO services help you rank higher and become the primary source for generative AI search.

RANKINGS · AI VISIBILITY · SEARCH ENGINE

Search Marketing (PPC)

Improve your online visibility and attract more customers with our data-driven search marketing strategies.

VISIBILITY · DATA-DRIVEN · PPC ADS

AI & Automations

Elevate hospitality with AI and WhatsApp automations to streamline bookings, guest inquiries, and seamless service.

WHATSAPP · AUTOMATION · GUEST SERVICE

GEO/AI Search Optimization for Travel Queries

Get recommended by ChatGPT, Gemini, and AI trip planners. We optimize your content so AI assistants suggest your property first.

AI DISCOVERY · CHATGPT · GEMINI RANKINGS

OTA & Channel Manager Optimization

Rank higher on Booking.com, Expedia, and TripAdvisor. We optimize listings, photos, and response rates to win more direct bookings.

OTA RANKINGS · LISTING OPTIMIZATION · REVENUE

Reputation & Review Management as a System

Turn guest feedback into growth. We automate review requests, manage responses, and feed insights back into your marketing.

GUEST FEEDBACK · AUTOMATED REVIEWS · INSIGHTS

Direct Booking Conversion Audits

Stop losing revenue to OTA commissions. We audit your booking funnel and build a roadmap to increase direct reservations.

FUNNEL AUDIT · DIRECT RESERVATIONS · COMMISSIONS

— THE COST OF WAITING

Every Month You Wait Is a Month You Don't
Get Back.

Right now, you're still handing over full commission on guests who found you first. This high season is closing with a faster-responding competitor keeping a booking that should have been yours. And every month you delay, guest discovery moves one step further into AI-driven search — where properties that never fixed this simply stop being found at all.

Every OTA booking isn't a one-time 15–25% fee. It's a guest whose next five stays you'll pay commission on too — for as long as they think of Booking.com as the front door.

ON MARGIN, COMPOUNDING

Guests don't remember the best property. They book whoever replies first — and by the time you respond, they've already forgotten you existed.

ON RESPONSE SPEED

The OTA doesn't rent you a guest. It keeps the relationship, the data, and the next booking — and leaves you the overhead, the staff, and the empty room to fill.

ON DIRECT DEMAND

This isn't a one-time loss. It's compounding — every month you don't have a system,
it gets a little more expensive to fix.

— A SNAPSHOT OF SUCCESS

What Direct-Booking Growth Actually Looks Like

Imagine standardizing your revenue, owning your audience, and making high season feel effortless.

High-Margin Revenue You Keep

A rising share of bookings landing direct, at full margin. No exorbitant channel fees, no middlemen eating away at your profit—just pure, sustainable growth.

Relationships You Own (Not Rent)

A guest list and guest database that belongs entirely to you. You build direct, loyal guest relationships that drive repeat visits—stopping the endless cycle of paying OTAs for the same customer twice.

Marketing That Runs as a System

Systematized marketing that operates smoothly across every property and every revenue stream. Predictable operations mean high season stops being chaotic scramble and starts being your most profitable period.

Top-of-Mind Authority

Your property becomes the visible, trusted first choice in your market—winning the booking long before a guest ever thinks to open an OTA app.

What Owners Say

“Honestly, Zoltan was always there for me, regardless of my request. His technical expertise and vast knowledge improved the Nuthurst Grange Hotel’s digital marketing results I did not expect. From email marketing, paid ads, web design and social media campaigns, he can bring results.”

Paul Hopwood

Managing Director · Nuthurst Grange Hotel · www.nuthurstgrange.com · Solihull, United Kingdom

“Zoltan and his team at Viktorum are exceptional in their field of digital marketing. As a client for over a year, I have experienced firsthand their dedication and expertise in providing top-notch consulting and execution services. Their effective digital marketing strategies and implementation have successfully boosted Zicam’s brand awareness, resulting in a significant increase in leads by 35%. I highly recommend Viktorum for anyone seeking a genuine and skilled team of digital marketing professionals who are readily available to help and provide excellent results. Plus, their team is incredibly responsive, picking up the phone whenever I need them – a rare and valuable quality in today’s business world.”

Milan Mazic

Managing Director · Zicam Integrated Security · www.zicam-security.co.uk · Bromsgrove, Worcestershire, United Kingdom

“I have been working with Zoltan and his team from Viktorum for the past two years and they have consistently provided exceptional support and expertise in the area of digital marketing. Zoltan is always available to answer any questions we have, and his team’s technical knowledge and experience have been instrumental in improving our online presence. I would highly recommend them to any business looking to improve its digital marketing efforts.”

Mazi Torabi

Operations Manager · Stratford Park Hotel · Stratford-upon-Avon, United Kingdom

“Working with Zoltan has been a great experience for my business. The level of professionalism is outstanding, and I could immediately see the improvement after the website optimization. From defining my ideal client profile to building a strong brand style, social media content, and a clear Customer Value Journey, everything has given me direction and confidence. The ongoing WhatsApp support has also been incredibly helpful. I truly feel my business is moving in the right direction with a solid foundation for the future.”

Florence Andati

Owner & Lead Safari Guide · Blossom Kenya Safaris · www.blossomkenyasafaris.com · Diani Beach, Kenya

Brand & Direct Booking

HOCKLEY HEATH, UK

Nuthurst Grange Hotel

35% increase in bedroom bookings

EVENT BOOKINGS

Hockley Heath, UK

Kingswood-Restaurant

18% increase in restaurant bookings

CONTENT & ENGAGEMENT