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Content Marketing Service

Content marketing is one of the most practical, effective, and useful marketing strategies today. The primary objectives with content are to engage, inform, help, and bring value to your readers. This is a pillar in our overall digital marketing services we offer at Viktorum.

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Why your business needs a strategic content marketing

Discover the Benefits of Implementing a Well-Planned Content Marketing Strategy for Your Business

Improves conversion rate

Providing valuable information and building trust with potential guests, leads to more sales.

Increases search engine visibility

Attracting backlinks and boosting organic rankings through high-quality, relevant content for increased online visibility.

Improves brand reputation

Building trust, establishing expertise, and fostering connections with customers through valuable content.

Generates leads

Generating leads by creating and promoting targeted, informative content that attracts potential guests and encourages engagement.

Boosts guest loyalty

Creating meaningful connections with guests through relevant, engaging content to foster long-term loyalty and advocacy.

Lowers marketing costs

Producing cost-effective, targeted content that attracts and retains customers while minimizing expenses.

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Full suite digital content marketing service

We ensure a seamless digital content marketing process by managing everything from strategy development to content creation and distribution.

Strategy

We’ll clarify your business objectives, map the shortest path to that goal, and create a plan.

Execution

We produce campaigns that align with your revenue goals and holistic marketing plan.

Measurement

We track key metrics and communicate results properly to members within your organization.

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Optimization

We identify low-performing assets and effectively re-allocate time and money budgets.

Our Content Creation Process

From ideation to publication, a systematic approach to creating compelling, brand-aligned content that resonates with your audience.

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Goals

Types

Distribution

Metrics

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Setting content marketing goals

An effective strategy requires clear, specific, and measurable goals. Identify your target audience and KPIs, and align with your business objectives to achieve success.

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Choosing the right content types

Choosing the right content types is crucial to your content marketing success. Understand your audience, objectives, and channels to pick the formats that engage and resonate.

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Picking distribution methods

Picking the right content distribution methods is essential to reach and engage your target audience. Choose the channels that fit your strategy and goals, and measure their impact.

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Measuring the right metrics

Measuring the right content marketing metrics is critical to optimize your strategy and drive results. Align your KPIs with your objectives and audience, and track them consistently.

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Contents for the whole funnel

We create, distribute and measure the effectiveness of the following content types for all three stages of your company’s revenue funnel.

Prospecting Stage Contents

  • Landing Pages
  • Social Media Updates
  • Blog Content
  • Microsites
  • Photographs
  • Videos
  • Digital Brochures

Evaluation Stage Contents

  • Lead Magnets
  • Email Newsletters
  • Discount Offers
  • Surveys
  • Educational Resources
  • Digital Tools
  • Events/Open Days

Conversion Stage Contents

  • Customer Success Stories
  • Comparison Pages
  • Events (Open days)
  • Show arounds bookings
  • Promo emails
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Our content distribution methods include both, organic and paid

Email Marketing

We use targeted and personalized emails to reach and engage our audience, and drive traffic and conversions. We also track and analyze email metrics to optimize our campaigns.

SEO

We use keyword research, on-page optimization, and link building to improve our website’s visibility and ranking on search engines. This drives organic traffic and boosts our content’s reach and impact.

Organic Social

Organic social is a valuable content distribution method. We create and share relevant and engaging content on social media platforms to connect with your audience, build brand awareness, and drive traffic.

Paid Social Media

We leverage paid social media as a content distribution method to amplify your reach and drive results. Our targeted advertising campaigns on various platforms help us connect with your audience, promote your content, and achieve your marketing goals.

We are trusted by over 16 hospitality businesses across the UK, US, and Europe.

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We are Loved by our Trusted Clients

At Viktorum, we pride ourselves on the relationships we build with our clients. We know that trust is the foundation of any successful partnership, and we work tirelessly to earn and maintain that trust.

Our clients know that we are always there for them, no matter what challenges they may face.

I highly recommend Viktorum for anyone seeking a genuine and skilled team of digital marketing professionals who are readily available to help and provide excellent results. Plus, their team is incredibly responsive, picking up the phone whenever I need them – a rare and valuable quality in today’s business world 

Milan Mazic
Managing Director – Zicam Integrated Security (Birmingham, UK)

We had the chance to work with Zoltan and his team in 2022 at Viktorum digital marketing agency. They did an amazing job in promoting our restaurant.

Overall, we highly recommend Viktorum to any restaurant business looking to improve its online presence and expand its customer base.

Willan Simoes
Operations Manager – Loch Fyne Hotel (Scotland)
I have been working with Zoltan and his team from Viktorum for the past two years and they have consistently provided exceptional support and expertise in the area of digital marketing. Zoltan is always available to answer any questions we have, and his team’s technical knowledge and experience have been instrumental in improving our online presence.

 

Mazino Torabi
Operations Manager – Stratford Park Hotel (Stratford-upon-Avon, UK)
Honestly, Zoltan from Viktorum was always there for me, regardless of my request. His technical expertise and vast knowledge of his team improved the Nuthurst Grange Hotel’s digital marketing results I did not expect. From email marketing, paid ads, web design and social media campaigns, they can bring results.

Paul Hopwood
Managing Director – Nuthurst Grange Hotel (Solihull, UK)

We are Loved by our Trusted Clients

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Founder of xyz.com

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Why Choose Us?

Partner with us to take your digital marketing efforts to the next level.

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15 Years of Experience

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Dedicated Account Manager

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Certified Professionals

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Holistic Strategy Sessions

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Fast Slack & WhatsApp Support

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On Site & Phone Support

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No Long Term Contract

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Transparent Billing

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Focus on ROI

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Trusted Consulting
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